Interactive Marketing Booklet DIGITAL pages - Flipbook - Page 7
THE
IN-PERSON
EXPERIENCE
capture the power of celebrity appearances for your events
Regal ideas has become a dominant brand in outdoor
living and on National Television. Over 85% of the
national shows that aired in North America featured a
Regal Rail system on their deck project.
Our roster of celebrities includes Dr. Decks, Wes Kain,
Vanilla Ice, The Brolaws, Damon Bennett and much
more.
The in-store experience unites consumers with your
brand. The experience continues to grow with social
media campaigns pre and post the event. Become
the destination and get new customers by hosting a
celebrity event in your store.
Contact your Territory Manager for details and costs
associated to this experience.
three merchandising modules
DOMINANT MODULE
Designed to provide the broadest assortments of
products and tools necessary to complete larger
deck projects. This program is targeted at the full
range of retail customers from the DIY consumer
and renovation handyman to the professional
contractor. A must have for any retailer who
wants to be the go-to location for decking and
railing.
BASIC MODULE
Targeted speci昀椀cally for the Do-It-Yourself consumer,
this program is designed to help the mid-size retailer
meet the needs of their customers. This module
provides great margin building opportunities as each
planogram is strategically designed by our team to
ensure maximum results.
CONVENIENT MODULE
This module gives you the most convenient
necessities to meet the general needs of your
consumer and get you started in the railing business.
This module is designed to help smaller stores
capture those previously missed opportunities.
